Gone are the days when clean and natural meant that your products were granola-looking, or that you had to sacrifice efficacy. The newest generation of clean beauty products are just as luxurious, potent, and sleek-looking as their high-end counterparts, minus any sketchy ingredients.
– Mara Universal Face Oil
It’s really perfecting it before trying to do too much as a new brand. Some great examples that have been successful at Credo are Le Prunier, 8 Faces, and MARA. MARA has only 2 products: Algae + Moringa Universal Face Oil and Evening Primrose + Green Tea Algae Retinol Oil. Both have become best sellers for Credo because they are easy to use and have strong featured ingredients.
– Heretic Dirty Grass
The beauty world isn’t slowing down anytime soon when it comes to incorporating CBD into formulations. The product pipeline for 2019 launches is unique, differentiated from any other CBD brand on the market, and the brand is so beautiful and luxurious, from the formulas to the packaging.
– Siam Seas Twilight BeCalm Skin Serum
In the past, synthetic ingredients were thought to be the most potent and effective, that’s not the case anymore. Bakuchiol is a great example as a swap for retinol. With better technology and improved formulation, we are seeing more unique ingredients with great skincare benefits. Navigating ingredients on a label can be so confusing because there are so many synonyms, so Credo’s newly launched partnership with Clear For Me allows customers to see definitions for every ingredient, and also see synonyms and search for other products with that ingredient.