Agents focusing on this end of the insurance market help families, businesses, employers and other parties protect against a financial loss when someone dies. Insurance agents selling this type of coverage are either “captive” agents, which means they only sell insurance from one company, or “non-captive,” meaning they represent multiple insurance carriers. Either way, the typical insurance agent is going to spend the bulk of his or her time engaging in some type of marketing activity to identify people who might be in need of new or additional insurance coverage, providing them with quotes from the companies they represent and persuading them to sign the new insurance contract.
Life Insurance Agent Qualifications
As mentioned before, life insurance is not a profession for the thin-skinned or faint of heart. In fact, more than any other factor, including education and experience, life insurance agents must possess a fighting spirit. They must be people who love the thrill of the hunt, the rush of a sale, and see rejection as a stepping stone to eventual success. A career in life insurance sales is not ideal for those who view themselves as introverted, soft spoken, or afraid of conflict.
Getting Hired to Sell Insurance
If you feel like a career in life insurance sales is for you, there are a couple steps to take in finding your first job. First and foremost, you’ll need to put together a resume that highlights your entrepreneurial spirit. You’ll want to include anything that shows you taking initiative to make things happen, whether it was starting your own business or taking someone else’s business to the next level. Life insurance agents have to be driven and have the ability to be self-starters. Resumes that show a track record of that kind of behavior will help you get your foot in the door.
If you’re lucky enough to land the job, you can expect your first 12 months to be spent handing out a lot of business cards and making a lot of phone calls. Your sales manager will be the first to remind you that your only purpose in life is to find potential clients. In fact, they’ll be far more interested in how many contacts you’re making each week than how well you know their product line.